
Privacy Policy
Shooga is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website [https://www.shooga.co.uk] or engage with our services.
Data Controller
Shooga is the data controller responsible for your personal data.
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We collect the following types of personal data:
Identity Data: name, username, or similar identifiers
Contact Data: billing address, delivery address, email address, phone number
Financial Data: payment details (handled securely via third-party processors)
Transaction Data: details about purchases and interactions with us
Technical Data: IP address, browser type, device information, time zone, cookies
Marketing & Communication Data: your preferences for receiving marketing from us
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We use different methods to collect data including:
Direct interactions (e.g., when you fill out forms, place an order, or contact us)
Automated technologies (e.g., cookies and analytics tools)
Third parties (e.g., payment providers, advertising networks, delivery services)
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We must have a legal basis to process your personal data. These include:
Performance of a contract – to process and deliver your order
Consent – for email marketing or cookie tracking
Legal obligation – for tax and accounting purposes
Legitimate interests – to improve our website, prevent fraud, and analyse how customers use our services
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We use your data to:
Process orders and payments
Deliver products and manage returns
Communicate with you about orders or queries
Send marketing (only with your consent)
Improve and personalise your shopping experience
Maintain website security and performance
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We only share your data with trusted third parties, including:
Payment processors (e.g., Stripe, PayPal)
Shipping carriers
Email marketing platforms (e.g., Mailchimp, Klaviyo)
Web analytics providers (e.g., Google Analytics)
All third parties are required to comply with GDPR and safeguard your data.
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If we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
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We retain your personal data only as long as necessary for the purposes for which it was collected, including to meet legal, accounting, or reporting requirements.
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You have the right to:
Access your personal data
Correct any inaccuracies
Request erasure (“the right to be forgotten”)
Restrict or object to processing
Request data portability
Withdraw consent at any time (e.g., for marketing emails)
To exercise your rights, please contact us using the contact form on the Contact Us page.
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We use cookies to improve your experience and analyse traffic. You can manage your cookie preferences via our cookie banner or browser settings. See our Cookie Policy for more information.
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We implement appropriate technical and organisational measures to protect your data against accidental loss, misuse, or unauthorised access.
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If you're unhappy with how we’ve handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk
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We may update this Privacy Policy from time to time. Any changes will be posted here, and where appropriate, we’ll notify you by email.
Contact Us
If you have questions or concerns, contact: Shooga using the contact form on the Contact Us page, or alternatively use the following email address: info@shooga.co.uk
Effective Date: April 2025
Last Updated: April 2025