Why Small Batch?

Are Single-origin coffees worth seeking out?
(read Below)

Seasonal

We only source seasonal coffees, ensuring you enjoy the freshest, ripest coffee cherries at their peak.

Seasonal coffees, freshly harvested aren’t left sitting in storage for months (or even years) before reaching your cup.

Cartoon blue cat wearing a beanie harvesting red coffee cherries from plants, with a basket and a sack labeled 'Shoogah Coffee', set against a mountain background at sunset.

Quality

Our focus is on high-quality, single-origin coffees — not blends.

Our coffees are hand-picked, carefully graded, and sourced in small batches, allowing us to select only the finest lots.

We visually inspect all batches of green beans to ensure their quality meets our standards.

We believe coffee should be fresh, distinctive, and full of character — not a compromise for the sake of convenience.

Illustration of a blue cat wearing an apron and beanie, sorting coffee beans on a table with an orange background.

testing

We dedicate significant time and effort to perfecting our coffees before they’re ready for sale.

Each roast is meticulously crafted to highlight the unique characteristics of every bean.

Our process begins by measuring moisture levels, followed by an initial baseline roast.

From there, we experiment with various roast profiles, refining the flavour through numerous cupping sessions until we’re confident we've achieved the perfect balance.

This careful, step-by-step testing ensures that we consistently deliver the best possible coffee, every time.

Cartoon blue cat wearing an apron and beanie, tasting coffee with a spoon at a table with multiple cups.

Roasting

We roast to order, ensuring you receive your coffee as fresh as possible.

Small-batch roasting gives us the flexibility to maintain strict quality control — and if a roast doesn’t meet our standards, we can adjust it immediately without waste or compromise.